1. CDP SME for Assessment Project for Mazda
Approach
A. Executed a comprehensive mapping of 61 Business Capabilities into specific Domains, which include:
1. Mobile Engagement
2. Web Engagement
3. Infotainment Engagement
4. Call Center Engagement
B. Provided support for Business Decision-Making
1. Evaluated the suitability of Tealium as a solution
2. Assessed whether Adobe Target and SFMC are viable solutions
C. Recognized Technical Deficiencies
1. Issues related to processes
2. Issues related to data
3. Issues related to systems
Formulated both non-functional and functional requirements for the Customer Data Platform (CDP), taking into account both current and future conditions.
Result
Deliverables and Recommendations
1. Targeted Architectural Diagrams
a) Application Architecture
b) Integration Architecture
c) Data Architecture
2. Strategy for Web Personalization
3. Platform for Journey Orchestration
2. SFMC Architect for Daikin Implementation
Assignment
Salesforce Marketing Cloud Implementation initiative for Daikin:
1. Develop a comprehensive migration plan to facilitate the transfer of email campaigns from HubSpot to Salesforce Marketing Cloud.
2. Assess the current deployment of SFMC to pinpoint issues and recommended solutions for improvement.
Approach
1. Created an extensive inventory of emails and templates organized by brand, and integrated the email templates into a cohesive strategy to reduce duplication and redundancy.
2. Performed an analysis of customer journey mapping and executed a capabilities assessment to evaluate the current state against the desired future state.
Result
1. Dynamic email templates are overseen at the Parent level across multiple brands, incorporating flexible content.
2. Issues were detected within the preference center, notably a malfunctioning unsubscribe link that hindered customers from opting out. I suggested both immediate and long-term remedies that successfully reduced the risk of incurring fines related to non-compliance with the CAN-SPAM Act.
3. SFMC Architect for Bright House Financials
Assignment
1. Provide messaging related to customer transactions.
2. Regularly supply email engagement data to Epsilon.
Approach
1. Spearheaded the development and testing of transactional emails via the SMFC Transactional Messaging API.
2. Designed and implemented an ETL process from SFMC Automation Studio to a third-party platform, enabling the extraction of
critical email performance metrics.
3. Conducted a comprehensive capabilities assessment to evaluate current state against desired future state, driving strategic
improvements in marketing operations.
Result
1. Within a span of four weeks, two transactional email campaigns were successfully developed, tested, and deployed through APIs.
2. In the same four-week period, six automation programs were effectively developed, tested, and deployed.
4. SFMC Architect for Capgemini
Assignment 1 JPMC Technology Modernization
Formulate a Technology Modernization Strategy for JPMC aimed at integrating various distinct Marketing Automation Platforms into a single instance of Salesforce Marketing Cloud.
Approach
A thorough strategy was developed for transitioning Email Marketing Campaigns from Adobe Marketo to Salesforce Marketing Cloud. This involved the consolidation of various Marketo instances and a meticulous evaluation of the advantages of employing a single organization as opposed to multiple organization connectors for both Financial Services Cloud and Marketing Cloud.
Result
3 Pillars of our Solution
1. Foundation Approach
2. Integration Approach
3. Migration Approach
Assignment 2 Data Cloud
Develop Proof of Concept (PoC) for a Customer Personalization Flow leveraging Salesforce Data Cloud.
Approach
Enabled data harmonization, modeling, identity resolution and activation while also integrating Experience Cloud, Data Cloud, Marketing Cloud, and Journey Builder to enhance customer engagement.
Result
Demonstrated the value of Customer Data Platform (CDP) by enabling cross-sell and up-sell use cases for single channel as well as omni channel contacts
Assignment 3 MobileConnect Optimization
The primary customer phone number and any associated phone numbers must be removed upon request via SMS.
Approach
Created a proof of concept for MobileConnect Opt-Out utilizing Server-Side JavaScript (SSJS) and Cloud Pages, incorporating a dynamic array function.
Result
The implementation of the dynamic array function allowed the client to submit the opt-out request through a single API call instead of several, resulting in reduced costs associated with API usage.
5. Tealium AudienceStream CDP Admin at Bed Bath & Beyond
Assignment
Provide System Administration Support for Tealium AudienceStream (CDP) Customer Data Platform
Approach
1. Oversee the Customer Data Platform (CDP) to facilitate personalized marketing initiatives for Bed Bath and Beyond.
2. Develop attributes and real-time marketing segments within the Customer Data Platform - CDP (Tealium AudienceStream) that reflect customer interactions on the Bed Bath & Beyond website and in-store activities, including browsing, purchasing, inquiries, and visits.
3. Set up and integrate various marketing channels with the Customer Data Platform - CDP (Tealium AudienceStream) to enable the automation of email campaigns, social media advertisements, and web personalization in real time.
4. Provide training to marketing associates on the CDP and address any issues related to the program and its configurations.
Result
1. Oversaw the management of Tealium AudienceStream (CDP) for the Bed Bath and Beyond organization.
2. Established data source integration for various channels, enabling personalized experiences across email, web, social media, and call centers.
2.a. Created real-time personalization programs based on user stories provided by the marketing team.
2.b. Developed API integrations to facilitate data consumption into the CDP and to export data to promotional channels, including email, social media, and web personalization.
3. Conducted testing and resolved issues related to the CDP utilizing trace and developer tools available in the Google Chrome browser.
3.a. Collaborated with the data engineering team to design ETL processes and automate data management. Implemented collect tags (JavaScript) and Tealium IQ personalization tags for web, email, and social media channels.
3.b. Partnered with product marketing and web development teams to update and enhance data attributes within the data layer for real-time personalization.
4. Provided training to the campaign and offshore teams on utilizing and developing use cases within Tealium AudienceStream (CDP).
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